Storybuilding
Your Brand From Their Standpoint
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Get Instant Access To:
The Deal Blueprint
What are you missing?
Take the 12-question assessment of your homepage to get targeted feedback on ways to be more engaging for your ideal customer.
The Deal Boot Camp
Need an outside view?
Describe your frustration with your current messaging and receive a 45-minute Storybuilding Zoom session.
The Deal Calculator
Don't do it alone!
Join the Storybuilding Community.
Exchange with your peers on better engaging with your customers.
What are you missing?
Take the 12-question assessment
of your homepage to get targeted feedback on ways to be more engaging for your ideal customer.
Need an outside view?
Describe your frustration with your current messaging and receive a
45-minute Storybuilding Zoom session.
Don't do it alone!
Join the Storybuilding Community.
Exchange with your peers on better engaging with your customers.
ABOUT THE BOOK
Engage with your customers from their standpoint.
Companies struggle to express the value they deliver. A common issue is taking an inside view. You talk about yourself from your point of view. It is up to the customer to figure out if it is for them, if it helps them achieve their aspiration or solve their problem.
This doesn’t work. Stop talking about you.
Storybuilding sets the stage of the emotional and intellectual journey we take when encountering a new brand.
This approach uses canvas-based, customer-centric exercises to help you craft compelling narratives that resonate with future customers. You increase engagement, build authentic relationships, and clarify your positioning for lasting success.
You position Your Brand From Their Standpoint.
ABOUT THE AUTHOR
Born in the U.S. and raised in Switzerland, John Elbing embodies a unique blend of American creativity and Swiss precision. With a passion for making complex ideas accessible, he helps businesses craft compelling, customer-focused narratives.
John’s professional journey spans software development, digital marketing, startup ventures, and coaching over 150 companies. As the founder of Standpoint and the creator of Storybuilding, he equips organizations with tools to connect deeply with their audience and achieve lasting success.
John Elbing
Author, Storybuilding
John Elbing
Author, Storybuilding
Born in the U.S. and raised in Switzerland, John Elbing embodies a unique blend of American creativity and Swiss precision. With a passion for making complex ideas accessible, he helps businesses craft compelling, customer-focused narratives.
John’s professional journey spans software development, digital marketing, startup ventures, and coaching over 150 companies. As the founder of Standpoint and the creator of Storybuilding, he equips organizations with tools to connect deeply with their audience and achieve lasting success.
Fluent in English and French, and a lifelong learner with degrees in computer science and business, John also teaches entrepreneurship and marketing at leading institutions. When not helping businesses thrive, he supports marginalized communities in building their futures and enjoys life with his daughter, partner, and a cat unimpressed by his accomplishments.
Storybuilding
Your Brand From Their Standpoint
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